Pixel art of people photographing the sunset from a lit riverside deck on the Han River

Kaia Foundation — Content and Creative Lead

(December 2025 – present)

I own the end-to-end content pipeline and narrative strategy for Kaia, positioning the network as the foundational engine for Asia's onchain capital markets and institutional settlement. The role covers translating complex institutional and Web3 concepts into clear, engaging assets, managing high-priority launch campaigns, and scaling in-house creative output through AI-assisted workflows.

key achievements

  • Institutional milestones and ecosystem campaigns: directed the content strategy for major network milestones, including KRW stablecoin PoCs with South Korea's largest bank (KB Kookmin) and JPYC milestones around circulating supply and issuance, and translated these integrations into accessible social and media assets.
  • Long-form content: authored and managed long-form content that carries Kaia's overarching narrative, including quarterly ecosystem round-ups and in-depth articles on how Kaia scales onchain finance and RWAs in APAC.
  • Partnership and co-marketing communications: drafted all partnership announcements, including protocol deployments such as Morpho, Feather and Redstone, and supported ecosystem co-marketing. Managed stakeholder feedback, revision rounds and final delivery across EN/KR channels to keep messaging cohesive.
  • AI-assisted multimedia production: integrated AI tools into daily workflows, significantly reducing agency bottlenecks. Developed design guides for AI content creation to keep visuals consistent across touchpoints, and produced in-house multimedia assets, including custom audiograms for AMA recaps, graphics and video.

proof of work

current and past roles

work with the stu·dio