Pixel art of people photographing the sunset from a lit riverside deck on the Han River

Asia Stablecoin Alliance — Content Manager

(July 2025 – July 2026)

I led the Asia Stablecoin Alliance's (ASA) content from inception to execution, including the branding guidelines that established ASA's authoritative yet accessible voice in the Asian stablecoin market and positioned it as the regional leader in stablecoin policy and adoption.

key achievements

  • Brand architecture and messaging: developed ASA's foundational brand strategy, including vision and mission statements, brand values and voice guidelines that balance technical expertise with accessibility.
  • End-to-end conference content: created 50+ pieces of content in the lead-up to the Asia Stablecoin Conference, including speaker profiles, panel descriptions and partnership announcements that positioned leading organisations and institutions within ASA's "Accelerate Asian Stablecoins" narrative.
  • Multi-channel content framework: designed a content funnel spanning opinion pieces, bi-weekly newsletters, podcasts and exclusive member content, crafted with fellow contributors.
  • Creative direction: collaborated with founding team members from LayerZero and Four Pillars to shape ASA's creative vision and keep messaging consistent across touchpoints while building ASA's pillars.

proof of work

current and past roles

work with the stu·dio